I'm Stephen Acaling
I’m a graduate of Electronics & Communications Engineering who discovered a strong passion and purpose in digital marketing during the height of the 2020 pandemic. Since then, I’ve invested over ₱100k of my own resources into tools and training, building expertise in social media marketing, paid advertising, content creation, and chatbot development. I’ve worked closely with business owners, often influencing major operational shifts through strategic digital efforts. I'm a self-starter with strong attention to detail, equipped with paid tools for design and video editing, and experienced in collaborating with diverse, international teams. I thrive on learning and driving results that matter.
CAREER SUMMARY
Position: Marketing Associate
Company: TalkTools
Location: Cebu City, Cebu, Philippines
Duration: February 2024 – Present
- Develop and execute content strategies for Facebook, Instagram, and email (via Klaviyo) to drive brand awareness, engagement, and community growth. Lead influencer collaborations and monitor Meta ad campaigns. Oversee creative direction for ad images to align with campaign goals. Handle social media customer inquiries, maintaining a responsive and positive brand presence. Contributed to Shopify product page optimization and self-learned Zipify app to design high-converting landing pages—enhancing overall marketing campaigns.
Position: Marketing Associate
Company: MABA Digital Marketing
Location: Lapu-Lapu City, Cebu, Philippines
Duration: July 2022 – October 2023 (15 months)
- Assistant to the Marketing Head/Owner of an e-commerce brand, managing six-figure monthly Facebook ad spend, creating visual content, and overseeing social media pages. Led an 8-person team, streamlined daily operations, and produced weekly performance reports. Also served as the first point of contact for digital marketing clients.
Position: Freelance Digital Marketer (Self-Employed)
Company: SEADigitalAI.com
Location: Cebu City, Cebu, Philippines (Remote)
Duration: June 2020 – December 2023
- Freelance digital marketer managing short-term projects in Meta ads, chatbot development, and customer support automation.
Highlights:
- Chatbotbuilder.ai (Oct–Dec 2023): Top candidate from 100+ applicants to support a global SaaS startup. Created 70% of the user documentation that served as the core resource for all customers—reducing support needs and improving onboarding. Trained clients 1-on-1 and managed inquiries in social media & Discord. Collaborated often with developers to resolve and document platform issues.
- RD Vinegar Food Manufacturer (Mar 2021–Jun 2022) (15 months): Built the brand’s entire online presence from scratch as the sole digital marketer. Generated ₱5.6M in sales from just ₱100K in ad spend through targeted Facebook ads and strategic content creation.
Position: Junior Telecommunications Engineer (Office Engineer)
Company: 4FOX Technologies, Inc.
Location: Mandaue City, Cebu, Philippines
Duration: September 2017 – May 2020 (32 months)
- Managed inventory and reporting of about 2,000 LTE telecom assets supporting GLOBE Telecom's LTE network. Produced weekly and monthly performance reports with 95%+ accuracy, helping stakeholders track asset utilization and optimize operations. Collaborated directly with field engineers with equipment specifications—strengthening my ability to communicate technical insights effectively. This experience sharpened my skills in data analysis, reporting, and client communication, all of which now fuels my data-driven approach to digital marketing.
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